Our Top Ten Reasons for using a Natural Face Serum

Whilst a basic skincare routine consists of a cleanser, toner and moisturiser, there’s actually an extra step which could change your routine for the better! Designed to be applied after your toner and before your moisturiser, a natural Face Serum is used to target even the most specific skin care concerns, allowing you to truly tailor your routine to suit your needs.  With formulas for Dry, Combination, Oily and Mature skin types, there’s a Face Serum for everyone.

What is a Face Serum?

Face Serums are lightweight moisturizers that contain concentrated amounts of nourishing ingredients.  Face Serums often contain multiple ingredients to target different skin concerns at once.

woman pouring oil

Concentrated Natural Ingredients

Typically, Face Serums are a mixture of high quality oils and extracts that have antioxidant, anti-inflammatory, and hydrating properties.

Deciding which serum is right for you really comes down to your own skin needs.

How to use a Face Serum

Face Serums are best applied to clean skin, and can be applied both morning and night, depending on your needs. When following a natural skincare routine, your Face Serum should be applied after cleaning your face with a Cleansing Oil, and after using a toner like Cherish Beauty Soothing Toner.

Woman applying face serum

Face Serums are very helpful for improving lipid barrier function, decreasing dryness, and adding a bit of additional moisturizer to the face post-cleanse.

Because they are so nourishing, a little goes a long way!  Start with only three drops, and work your way up to eight drops or so, as your skin absorbs the nourishing serum.  After applying, allow ten minutes for the Face Serum to fully absorb.

Before starting to use a new product, always do a patch test on your skin to see how it reacts before applying it to your entire face. If you are allergic to a specific food ingredient (e.g. nuts; soy), please do not apply it or any products made using derivatives of it, to your skin.

Benefits of a Natural Face Serum

Oil dripping from a leaf into an amber bottle

The real beauty of a natural Face Serum is that the ingredients are far more concentrated than what you’d find in a standard moisturiser.  Because of this, it works to supercharge your skincare routine by delivering a potent amount of antioxidants, vitamins and essential fatty acids.

Once you’ve identified your primary skincare concerns, such as dryness, scarring or adult acne, you can use a Face Serum to target them and improve the texture and appearance of your skin.

Clinically Proven Results

According to this article  Enhanced Efficacy of a Facial Hydrating Serum in Subjects with Normal or Self-Perceived Dry Skin in The Journal of Aesthetic and Clinical Dermatology, “Clinical assessments by the investigator showed statistically significant improvements in facial skin parameters (reduction in dryness and increased skin softness) after two weeks of combined use of the hydrating serum and moisturizer compared to the group who used moisturizer alone.”

What about using a Natural Face Serum for Oily or Dry Skin?

Dry skin occurs when our skin lacks appropriate oil, resulting in rough, dry or flaky skin. Applying nourishing oils topically helps restore the lipid barrier, which reduces water loss, inhibits oxidative damage, and improves antimicrobial function on the surface of the skin, reducing fine lines and wrinkles.

If your skin is oily, applying a carefully formulated natural Face Serum which specifically targets oily skin will help to regulate sebum production and re-balance the skin’s natural lipid barrier, restoring balance to your skin and helping normalise oil production.

Other Considerations

Whilst it’s super important to ensure your skincare is 100% natural and made with only the best quality ingredients, it’s also worth keeping in mind that the health of your skin is directly impacted by diet, hydration, pollution and social habits, such as smoking and drinking alcohol.  As mentioned in my previous blog, Is Your Skin Dehydrated?, Keeping your skin properly hydrated can help reduce signs of ageing, improve the overall appearance of your skin, help combat acne and breakouts and help with detoxification processes.

Woman being calm in nature


By using a natural face serum, you will be are able to intensify the strength of your beauty regime to provide a more comprehensive approach to anti-ageing and hydration.  Our Serums are formulated with a higher concentration of active ingredients so that a few drops are sufficient to cover the entire face, helping the product go a really long way.