CHERISH BEAUTY STORY

Cheryl’s Journey to Natural Skincare & Healthy Living

My name is Cheryl.  I am the owner of Cherish Beauty and this is my story.

My drive to create an authentic natural skincare brand was borne from my personal health and skin challenges.  I developed adult acne in my early twenties as part of a developing autoimmune condition and overall poor health and bad lifestyle habits.  This resulted in me running from pillar to post trying to solve my skin issues.  I was offered all manner of treatments and advice (yes, including antibiotics!).

My Skincare Journey

Along my journey I met some wonderful people who were dedicated to a healthier way of life and I started travelling that same path too.  As I also had digestive and food intolerance issues I decided to study to find out more and embarked on a Diet & Nutrition Diploma.  The knowledge I gained on this course was invaluable to me and showed me that you cannot treat one component of your health in isolation – my skin issues were intricately tied to my gut, digestion and food intolerance issues.

Using my newly gained knowledge I helped myself by tailor-making a healthy eating plan, as well as embarking on a gut cleansing and healing routine.  All this went a long way to helping my skin issues, but I still experienced breakouts and flares.  I figured out that this was largely due to the actual skincare I was applying on my face daily!  All those products touted as solutions were actually part of the problem!  Here is where I started my journey to natural skincare, trying to find products that didn’t include all the chemical nasties that are in conventional skincare – and boy, did I battle!  As I learnt more about these toxic ingredients, I realised how difficult it was to avoid them entirely.

My Learnings Along the Way

As mentioned above, I learnt that the body must be treated as a whole.  No skin problem just erupts on it’s own.

It’s important to look at all the detox organs when finding solutions for your skincare problems.  Remember that the skin, gut, liver, kidneys, lymphatic system and respiratory system all play pivotal roles in your body’s elimination processes and can have a serious impact on the state of your health.  You can read more about the detoxification organs in this fascinating Issels.com article entitled “Information on Detoxification“.

One other key learning I would like to pass along is that every single positive change you make counts!  If you are feeling overwhelmed with where to start, just start small.  Pick one thing you feel you can change and sustain and do that.  Then once you’ve mastered that one pick the next.

The Birth of Our Signature Product

In desperation I started making my own skincare products (and they were actually pretty amazing!).  It was a stroke of luck (okay, and many, MANY hours of research) that my first foray into making my own skincare was so successful.  I worked on my first formulation for months.  I eventually came up with our signature Cherish Beauty Cleansing Oil range, and my skin LOVED it!  That’s why I am such an unswerving believer in cleansing oils.  I have personal experience in the amazing difference it can make to problematic skin.

Further Studies

My skin had never looked so good!  I just had to know more!!!  So I decided to study again to expand my knowledge in this pivotal field and did a Diploma in Natural Skincare.  What a revelation!  I was so in love with these natural products that I decided to launch my own part-time business making natural skincare.  This became a full-time endeavour in 2016 and I have never looked back!

I am a firm believer in treating the body as a whole, and not trying to just treat an isolated problem.  If I had not changed my diet and lifestyle my skin would never have improved. Wholistic and natural is the way to go!

Conclusion of The Cherish Beauty Story

My journey to natural skincare and healthy living will never end.  I am still on a journey of discovery and I’ve been at it for years already!  I am so excited to share my products with everyone and let the Cherish Beauty Story live on!

My extensive personal experience with severe skin issues, which I struggled with for many years, has positioned me well to craft skincare solutions for problematic skin types as well as help people find their inner radiance.

Cherish Beauty products are all natural (no greenwashing, promise!).  We have focused on sourcing the best ingredients and eliminating all those chemical nasties that you’ve come to take for granted in skincare.  For more in-depth info on toxic chemicals found in skincare see my blog CHEMICAL TOXINS IN SKINCARE