Business Ethos


Created and owned by a Nutrition Consultant, Natural Cosmetic Formulator and healthy living enthusiast, Cherish – Beauty by Nature, combines the elements of holistic, conscious living and optimal human nutrition with 100% natural ingredients to help you be your most beautiful self, naturally.
Handcrafted with passion and care, we create nourishing and effective skincare solutions using high performing specialist oils, botanical extracts & pure essential oils that are 100% natural, organic wherever possible, and free from additives and chemicals.  Our products contain no parabens, polyethylene glycols (PEG), petrochemicals, Sodium Lauryl Sulphate (SLS), artificial fragrances and colour additives.
Our products are cruelty-free and are only ever tested on humans, never on animals.  We are very environmentally aware so our containers and packaging are recyclable wherever possible.  We believe a product should be good for you and good for the Earth.
Our products are made on the beautiful KwaZulu Natal Coast in Durban, South Africa and are 100% non-toxic and eco-friendly.
As a preservative we use Geogard Ultra, Ecocert approved, globally, for use in natural skin care products.  However we do recommend that our products are kept in a cool, dark place and used within six months of opening.
Our products are stored in amber glass bottles to avoid ultraviolet deterioration and protect the aromatic and therapeutic properties of the essential oils.
I believe that dedication to making products using only natural and organic ingredients, in as complete a form as possible, is the answer to a healthier planet, and to that of her inhabitants.  I am very passionate about this, and every product I formulate has this core value in mind.
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